Quest for Global Dominance
Transforming Global Presence into Global Competitive Advantage
Inbunden, Engelska, 2008
Av Anil K. Gupta, Vijay Govindarajan, Haiyan Wang, Anil K Gupta
399 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key marketsConverting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offersCultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challengeLeveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation
Produktinformation
- Utgivningsdatum2008-04-11
- Mått164 x 229 x 28 mm
- Vikt508 g
- FormatInbunden
- SpråkEngelska
- Antal sidor320
- Upplaga2
- FörlagJohn Wiley & Sons Inc
- ISBN9780470194409