Queen for a Day

Marcia Ochoa is Associate Professor of Feminist Studies at the University of California, Santa Cruz.

• Index 279 Acknowledgments vii Introducing ... the Queen 1 Part I. On the (Trans)National 19 1. Belleza Venezolana: Media, Race, Modernity, and Nation in the Twentieth-Century Venezuelan Beauty Contest 21 2. La Moda Nace en Paris y Muere en Caracas: Fashion, Beauty, and Consumption on the (Trans)National 59 Part II. On the Runway, on the Street 95 3. La Reina de la Noche: Performance, Sexual Subjectivity, and the Form of the Beauty Pageant in Venezuela 97 4. Pasarelas y Perolones: Transformista Mediations on Avenida Libertador in Caracas 127 Part III. On the Body 153 5. Sacar el Cuerpo: Transformista and Miss Embodiment 155 6. Spectacular Femininities 201 Epilogue. Democracy and Melodrama: Frivolity, Fracaso, and Political Violence in Venezuela 233 Notes 247 References 269

“In this book Ochoa gathers several different and distinctive scales of analysis, from international fashion circuits and the role of mass media to the body, the smallest unit of analysis. At the same time, public discourses about beauty and femininity are examined in an interrelated way, along with problems of race, modernity, and discourses about the nation. One of the most attractive aspects of this book is its inscription of all these problems in the long process of modernity’s production, with the purpose of searching beyond interpersonal relationships. As an anthropologist, Ochoa constructs a clearheaded ethnography of mass media, beauty, and femininity that includes a careful description of the physical space of the streets and city of Caracas overall.” - Mirta Zaida Lobato (Hispanic American Historical Review) “[A] complex ethnological study of the phenomenon of la belleza venezolana (Venezuelan beauty). . . . This work does an admirable job in its efforts to provide both the context of the performance of femininity and beauty in Venezuela and more specifics on the experience of male-bodied, feminine people in the nation.” - Elizabeth Gackstetter Nichols (Canadian Journal of Latin American and Caribbean Studies) "This ethnographically and theoretically rich book is relevant to gender studies, queer studies, performance studies, urban studies, and Latin American studies and is a model of applied, committed, and interested research." - Colleen Ballerino Cohen (American Anthropologist) "Queen for a Day is groundbreaking in its consideration of transgender and hegemonic bodies within the same analytic framework, and it offers new ways of understanding performativity, spectacle, gender and power. It has clear implications on many fields due to Ochoa’s thorough engagement with scholarship on coloniality, modernity, race, beauty, performativity, spectacle, gender, corporeality, materiality, transgender studies, and queer diasporic studies." - Carson Morris (The Latin Americanist) “Queen for a Day dazzlingly sashays from the tulle and satin dresses of the Miss Venezuela beauty contest to the very specific sites in Caracas where sex and desire transform, reimagine, and reorder the city. . . . All the different strands that Ochoa offers for a study of femininity and gender in Venezuela that is not simply a study of 'gendered behavior' can be seen as unrelated to each other, but one of the most important underpinnings of Ochoa’s book is that it is rightly founded upon a faith in connection, in communication, across social classes spread throughout the country of Venezuela.” - José Quiroga (TSQ) "Queen for a Day makes important contributions to our understanding of how colonial legacies at the local,national, and international levels-along with contemporary mass media and other technologies-shape cultural politics and the possibilities for change in our post-modern, global world." - Susan Besse (EIAL) "Announcing her work as a queer diasporic ethnography, Ochoa situates herself as field worker and scholar within a well-fleshed-out theoretical frame that still manages to be intensely introspective and intimate. In one breath she lets us into her history and family; with the next she invites the reader to consider the perverse modernity that requires and makes possible malleable bodies, and that requires the violence we do to our bodies that also makes possible their survival." - Adriana Estill (Latin American Research Review)