Quantitative Models in Marketing Research 1
bokomslag Quantitative Models in Marketing Research
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Quantitative Models in Marketing Research

Philip Hans Franses • Richard Paap • Philip Hans Franses • Richard Paap

Pocket

619:-

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Andra format:

  • 224 sidor
  • 2010
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
  • Författare: Philip Hans Franses, Richard Paap, Philip Hans Franses, Richard Paap
  • Format: Pocket/Paperback
  • ISBN: 9780521143653
  • Språk: Engelska
  • Antal sidor: 224
  • Utgivningsdatum: 2010-06-10
  • Förlag: Cambridge University Press

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