Quantitative Methods of Research in Digital Landscape

Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University. He also leads the Department of Higher Education Institutions Management at Jagiellonian University and is a professor at Clark University.Maria Rybaczewska is an assistant professor and researcher specializing in marketing and trade, with a PhD from Lodz University of Technology. Her work focuses on consumer behavior, retail and convenience sectors, and the resilience of these markets, combining academic research with business consulting experience in Poland and internationally.Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a professor, Vice-Rector for Science and Education, and Dean of the Faculty of Applied Sciences at WSB University. She is the author or co-author of over 120 publications and serves on the "Excellent Science" board at the Ministry of Science and Higher Education (Poland) and as a member of the Polish Accreditation Committee.

• Introduction, 1. Descriptive Statistics and Exploratory Data Analysis, 2. Fundamentals of Statistical Inference and Hypothesis Testing, 3. Comparing Group Means – t-Tests and ANOVA, 4. Correlation and Simple Linear Regression, 5. Multiple Linear Regression and Model Building, 6. Logistic Regression and Generalized Linear Models, 7. Non-Parametric and Robust Statistical Methods, 8. Exploratory Factor Analysis and Principal Component Analysis, 9. Confirmatory Factor Analysis and Structural Equation Modeling, 10. Conclusion, 11. References