Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science. Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes

• Quality, Quantity and Knowledge Interests - Martin W Bauer, George Gaskell and N C AllumAvoiding ConfusionsPART ONE: CONSTRUCTING A RESEARCH CORPUSCorpus Construction - Martin W Bauer and Bas AartsA Principle for Qualitative Data CollectionIndividual and Group Interviewing - George GaskellNarrative Interviewing - Sandra Jovchelovitch and Martin W BauerEpisodic Interviewing - Uwe FlickVideo, Film and Photographs as Research Documents - Peter LoizosBetemology - G FassnachtTowards Continous (Self) Observation and Personality AssessmentPART TWO: ANALYTIC APPROACHES FOR TEXT, IMAGE AND SOUNDClassical Content Analysis - Martin W BauerA ReviewArgumentation Analysis - M LiakopoulosDiscourse Analysis - Rosalind GillAnalysis of Conversation and Talk - Greg MyersRhetorical Analysis - Joan LeachSemiotic Analysis of Still Images - Gemma PennAnalysis of Moving Images - Diana RoseAnalyzing Noise and Music as Social Data - Martin W BauerPART THREE: COMPUTER ASSISTANCEComputer-Assisted Analysis - Udo KelleCoding and IndexingKeyword-in-Context - Nicole Kronberger and Wolfgang WagnerStatistical Analysis of Text FeaturesPART FOUR: ISSUES OF GOOD PRACTICEFallacies in Interpretating Historical and Social Data - Robert W D BoyceTowards Public Accountability - George Gaskell and Martin W BauerBeyond Sampling, Reliability and Validity

`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong′ - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research′

Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science. Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes

• Quality, Quantity and Knowledge Interests - Martin W Bauer, George Gaskell and N C AllumAvoiding ConfusionsPART ONE: CONSTRUCTING A RESEARCH CORPUSCorpus Construction - Martin W Bauer and Bas AartsA Principle for Qualitative Data CollectionIndividual and Group Interviewing - George GaskellNarrative Interviewing - Sandra Jovchelovitch and Martin W BauerEpisodic Interviewing - Uwe FlickVideo, Film and Photographs as Research Documents - Peter LoizosBetemology - G FassnachtTowards Continous (Self) Observation and Personality AssessmentPART TWO: ANALYTIC APPROACHES FOR TEXT, IMAGE AND SOUNDClassical Content Analysis - Martin W BauerA ReviewArgumentation Analysis - M LiakopoulosDiscourse Analysis - Rosalind GillAnalysis of Conversation and Talk - Greg MyersRhetorical Analysis - Joan LeachSemiotic Analysis of Still Images - Gemma PennAnalysis of Moving Images - Diana RoseAnalyzing Noise and Music as Social Data - Martin W BauerPART THREE: COMPUTER ASSISTANCEComputer-Assisted Analysis - Udo KelleCoding and IndexingKeyword-in-Context - Nicole Kronberger and Wolfgang WagnerStatistical Analysis of Text FeaturesPART FOUR: ISSUES OF GOOD PRACTICEFallacies in Interpretating Historical and Social Data - Robert W D BoyceTowards Public Accountability - George Gaskell and Martin W BauerBeyond Sampling, Reliability and Validity

`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong′ - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research′

Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science. Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes

• Quality, Quantity and Knowledge Interests - Martin W Bauer, George Gaskell and N C AllumAvoiding ConfusionsPART ONE: CONSTRUCTING A RESEARCH CORPUSCorpus Construction - Martin W Bauer and Bas AartsA Principle for Qualitative Data CollectionIndividual and Group Interviewing - George GaskellNarrative Interviewing - Sandra Jovchelovitch and Martin W BauerEpisodic Interviewing - Uwe FlickVideo, Film and Photographs as Research Documents - Peter LoizosBetemology - G FassnachtTowards Continous (Self) Observation and Personality AssessmentPART TWO: ANALYTIC APPROACHES FOR TEXT, IMAGE AND SOUNDClassical Content Analysis - Martin W BauerA ReviewArgumentation Analysis - M LiakopoulosDiscourse Analysis - Rosalind GillAnalysis of Conversation and Talk - Greg MyersRhetorical Analysis - Joan LeachSemiotic Analysis of Still Images - Gemma PennAnalysis of Moving Images - Diana RoseAnalyzing Noise and Music as Social Data - Martin W BauerPART THREE: COMPUTER ASSISTANCEComputer-Assisted Analysis - Udo KelleCoding and IndexingKeyword-in-Context - Nicole Kronberger and Wolfgang WagnerStatistical Analysis of Text FeaturesPART FOUR: ISSUES OF GOOD PRACTICEFallacies in Interpretating Historical and Social Data - Robert W D BoyceTowards Public Accountability - George Gaskell and Martin W BauerBeyond Sampling, Reliability and Validity

`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong′ - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research′