Qualitative Research Using Social Media

Gwen Bouvier is a professor at the Institute of Corpus Linguistics and Applications, Shanghai International Studies University, China. Her main research interest is digital communication, specifically civic debate and activism on social media. Professor Bouvier's publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography. She is the Associate Editor for the journal Social Semiotics.Joel Rasmussen is a senior lecturer in the School of Humanities, Education and Social Sciences at Örebro University, Sweden. His research focuses on how communication processes shape responsibilities and measures regarding risk and health in organizations and society. He is interested in how public sector institutions are refashioning identity through social media. His work is published in international journals such as Human Relations, Discourse & Communication, Safety Science, PLoS ONE, and others.

• About the authors. 1. Introduction. 2. Qualitative Content Analysis – text and speech-based material. 3. Qualitative Visual Content Analysis. 4. Analyzing social media language with critical discourse analysis. 5. Multimodal Critical Discourse Analysis. 6. Multimodal Narrative Analysis of Video Clips. 7. Online Ethnography. 8. Focus Group Interviews. 9. Conclusion. Bibliography. Acknowledgements.

''An indispensable guide for those who want to learn about, and practically undertake, qualitative social media research of popular platforms.'' —Professor Per Ledin, Södertörn University and author of Doing Visual Analysis, From Theory to Practice"Bouvier and Rasmussen provide an informative, clearly written and indispensable guide for readers investigating social media data or contemplating doing so. A welcome handbook for all research methods courses that seek to remain informed and up to date." —Paul Cobley, Professor in Language and Media, Middlesex University