Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
Inbunden, 2010
4 029 kr
509 kr
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Topics discussed include:
Contributors: Mark Avis, Rosalind Bluff, Dawn Freshwater, Kathleen Galvin, Immy Holloway, Ron Iphofen, Jenny Kitzinger, Debbie Kralik, John Larsen, Frances Rapport, Siobhan Sharkey, Andrew Sparkes, Clare Taylor, Les Todres, Stephen Wallace.
Professor Immy Holloway specialises in the area of qualitative research. Although retired from full-time work, she still works part-time in the Institute of Health and Community Studies, Bournemouth University. Having written extensively in the field of qualitative inquiry, she is author and co-author of several books, some of which have been translated into languages other than English.
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