PIRKKO MARKULA Professor of Socio-Cultural Studies of Sport and Physical Activity at the University of Alberta, Canada. Her research interests include poststructuralist feminist analysis of dance, exercise and sport, ethnography, autoethnography and performance ethnography. She is co-author of Foucault, Sport and Exercise, editor of Olympic Women and the Media, and Feminist Sport Studies, and co-editor of Critical Bodies and Moving Writing.MICHAEL SILK Senior Lecturer in the Department of Education, Faculty of Humanities and Social Science at the University of Bath, UK. His research and scholarship centers on the production and consumption of urban space, the governance of bodies, and, the performative politics of identity within the context of a global neoliberal economic order. His recent works include: Sport and Corporate Nationalisms (co-authored), Qualitative Methods and Sports Studies (co-authored), Televised Sport in the Post 9/11 Era, and Sport & Neoliberalism (co-authored).

• Acknowledgements Preface PART I: DESIGN Purpose Paradigms Process PART II: DOING Practicing Interviewing Practicing Textual Analysis Practicing Narrative Analysis Practicing Field Methods PART III: DISSEMINATION (Re)Presentation The Promise Conclusion

"Qualitative Research for Physical Culture ... is a practical guide to qualitative research methods for physical culture. ... This book will provide guidance and aid to students and researchers from a wide range of scholarly fields, just as the authors have intended. It also deals with a variety of different qualitative methods, making it a good introduction to the many possible research designs and practices that qualitative methods provide within the fields of physical culture and sport." (Anne Tjonndal, Scandinavian Sport Studies Forum, idrottsforum.org, May, 2016) 'It was daunting doing a dissertation for the first time and the 7P approach provided a clear step-by-step guide from start to finish of the project' - Sarah, Undergraduate Student, Bath University, UK 'The text offered guidance and aided me as I began to negotiate the contested and messy world of research. This is a book that is simultaneously challenging and rewarding, a must for students endeavouring to research physical culture' - Matthew, Graduate Student, University of Maryland, USA 'No doubt this book will be a great success for students, teachers and researchers alike, and I hope the authors may continue to update it in their easy to read manner as our field of qualitative research expands and becomes a more complex area to map.' - George Jennings, Qualitative Methods in Psychology