Qualitative Methods in Communication and Media

Sandra L. Faulkner is Professor of Media and Communication at Bowling Green State University. Her interests include qualitative methodology, poetic inquiry, inclusive pedagogy, and critical perspectives on interpersonal and family communication. She often uses poetry, creative nonfiction, and autoethnography to explore her own negotiation of identity as a parent, partner, and professor. Her book, Poetic Inquiry: Craft, Method, & Practice (2019), won an Honorable Mention in the 2021 ICQI Book Award. She received the 2013 Knower Outstanding Article Award from the National Communication Association, the 2016 Norman K. Denzin Qualitative Research Award, the 2020 Trujillo and Goodall "It's a Way of Life Award" in Narrative Ethnography, and the 2022 Legacy Award from the National Communication Association Ethnography Division. Joshua D. Atkinson is Professor of Media and Communication at Bowling Green State University. His past research focused on the role of alternative media in westernactivism, illustrating the ways in which activists utilized alternative media to construct contexts for communicative resistance. He has also explored communicative practices utilized by activists in efforts to reclaim lost spaces and places, and recently demonstrated the increasing role that alternative and activist media have on mainstream political communication in the United States. In 2004, he was the co-winner of the Norman K. Denzin Award for Qualitative Research.

• PrefaceChapter 1: Thinking like a Qualitative ResearcherChapter 2: Designing a Qualitative StudyChapter 3: Doing Qualitative Analysis and InterpretationChapter 4: Doing Qualitative Media Analysis (Part 1)Chapter 5: Doing Qualitative Media Analysis (Part 2)Chapter 6: Writing and Presenting Qualitative ResearchChapter 7: Evaluating Qualitative ResearchEpilogue: Being a Qualitative ResearcherAppendixReferencesIndex