Margrit Schreier has been a professor of empirical research methods at Jacobs University, Bremen, Germany, since 2003 (BA/MA English Literature, Oxford; Diploma Psychology and PhD Psychology, Heidelberg University; Habilitation Psychology, University of Cologne). Her research interests include qualitative research methods and methodology, mixed methods, media psychology, empirical study of literature, and health research. She has been a principal investigator in several DFG-funded research projects on these topics, and she has authored and coauthored more than 90 book chapters and articles. She is coeditor of the issue “Qualitative and quantitative research: Conjunctions and divergences” of Forum: Qualitative Social Research (2001; with Nigel Fielding), coauthor of Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor ([Research methods for psychology and the social sciences] with Walter Hussy and Gerald Echterhoff), and author of Qualitative Content Analysis in Practice (2012; SAGE).

• Introduction: What Is Qualitative Content Analysis?What Is Qualitative about Qualitative Content Analysis?Will Qualitative Content Analysis Work for Me? Decision AidsThe Coding FrameBuilding a Coding FrameStrategies for Building a Data-Driven Coding FrameSegmentation and Units of CodingTrying It Out: The Pilot PhaseWhat to Keep in Mind: Evaluating Your Coding FrameThe Main Analysis PhaseHow to Present Your ResultsUsing Software in Doing Qualitative Content Analysis

This book provides a well written, clear and detailed account of QCA, highlighting the value of this research method for the analysis of social, political and psychological phenomenaTereza CapelosUniversity of Surrey Schreier writes clearly and with authority, positioning QCA in relation to other qualitative research methods and emphasising the hands-on aspects of the analysis process. She offers numerous illuminating examples and helpful pedagogical tools for the reader. This book will thus be most welcomed by students at different levels as well as by researchers.Ulla Hällgren GraneheimUmeå University, Sweden

Margrit Schreier has been a professor of empirical research methods at Jacobs University, Bremen, Germany, since 2003 (BA/MA English Literature, Oxford; Diploma Psychology and PhD Psychology, Heidelberg University; Habilitation Psychology, University of Cologne). Her research interests include qualitative research methods and methodology, mixed methods, media psychology, empirical study of literature, and health research. She has been a principal investigator in several DFG-funded research projects on these topics, and she has authored and coauthored more than 90 book chapters and articles. She is coeditor of the issue “Qualitative and quantitative research: Conjunctions and divergences” of Forum: Qualitative Social Research (2001; with Nigel Fielding), coauthor of Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor ([Research methods for psychology and the social sciences] with Walter Hussy and Gerald Echterhoff), and author of Qualitative Content Analysis in Practice (2012; SAGE).

• Introduction: What Is Qualitative Content Analysis?What Is Qualitative about Qualitative Content Analysis?Will Qualitative Content Analysis Work for Me? Decision AidsThe Coding FrameBuilding a Coding FrameStrategies for Building a Data-Driven Coding FrameSegmentation and Units of CodingTrying It Out: The Pilot PhaseWhat to Keep in Mind: Evaluating Your Coding FrameThe Main Analysis PhaseHow to Present Your ResultsUsing Software in Doing Qualitative Content Analysis

This book provides a well written, clear and detailed account of QCA, highlighting the value of this research method for the analysis of social, political and psychological phenomenaTereza CapelosUniversity of Surrey Schreier writes clearly and with authority, positioning QCA in relation to other qualitative research methods and emphasising the hands-on aspects of the analysis process. She offers numerous illuminating examples and helpful pedagogical tools for the reader. This book will thus be most welcomed by students at different levels as well as by researchers.Ulla Hällgren GraneheimUmeå University, Sweden

Margrit Schreier has been a professor of empirical research methods at Jacobs University, Bremen, Germany, since 2003 (BA/MA English Literature, Oxford; Diploma Psychology and PhD Psychology, Heidelberg University; Habilitation Psychology, University of Cologne). Her research interests include qualitative research methods and methodology, mixed methods, media psychology, empirical study of literature, and health research. She has been a principal investigator in several DFG-funded research projects on these topics, and she has authored and coauthored more than 90 book chapters and articles. She is coeditor of the issue “Qualitative and quantitative research: Conjunctions and divergences” of Forum: Qualitative Social Research (2001; with Nigel Fielding), coauthor of Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor ([Research methods for psychology and the social sciences] with Walter Hussy and Gerald Echterhoff), and author of Qualitative Content Analysis in Practice (2012; SAGE).

• Introduction: What Is Qualitative Content Analysis?What Is Qualitative about Qualitative Content Analysis?Will Qualitative Content Analysis Work for Me? Decision AidsThe Coding FrameBuilding a Coding FrameStrategies for Building a Data-Driven Coding FrameSegmentation and Units of CodingTrying It Out: The Pilot PhaseWhat to Keep in Mind: Evaluating Your Coding FrameThe Main Analysis PhaseHow to Present Your ResultsUsing Software in Doing Qualitative Content Analysis

This book provides a well written, clear and detailed account of QCA, highlighting the value of this research method for the analysis of social, political and psychological phenomenaTereza CapelosUniversity of Surrey Schreier writes clearly and with authority, positioning QCA in relation to other qualitative research methods and emphasising the hands-on aspects of the analysis process. She offers numerous illuminating examples and helpful pedagogical tools for the reader. This book will thus be most welcomed by students at different levels as well as by researchers.Ulla Hällgren GraneheimUmeå University, Sweden