The “purpose-driven university” is a reminder that is needed now more than ever, as we face the unprecedented global health, economic and sustainability challenges that surround us. Professor Haski-Leventhal has yet again pointed us in a direction offering, not just good hope and better outcomes for our universities, but a charge to aggressively advance our core purpose of producing transformative leaders and ideas for business, government and society. If we are to successfully develop and graduate effective citizens, intelligence is desirable, emotional intelligence, which enables us to regulate our emotions to better accomplish our objectives, is useful, but both are worthless without purpose-driven decency and goodness at the core. Professor Haski-Leventhal has provided us with a roadmap, pioneered through her inspiring university case studies, to guide us in preparing our students, and ourselves, to be good and decent citizens and leaders.