Publishing

Principles and Practice

Häftad, Engelska, 2011

779 kr

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"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended."
- Iain Stevenson, Director, UCL Centre for Publishing

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.

The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:

Legal conundrums
Cultural conflicts
Trade practices
Publishing within and across sectors
Editorial requirements
The challenge of electronic publishing
Making your ideas count in print
Rationalization and the growth of corporate publishing cultures

The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Produktinformation

Utgivningsdatum2011-09-13
Mått170 x 242 x 14 mm
Vikt430 g
FormatHäftad
SpråkEngelska
Antal sidor240
Upplaga1
FörlagSAGE Publications
ISBN9781847870155

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Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London.He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar′s demise and the Murdoch factor (Logos, 14/4, 2003)

IntroductionChapter 1: A History of BooksThe First Paradigm: From Vellum Codex to Print Book1475-1533: The Early English Trade1533-1694: Age of Control1694-1774: Rise of ′The Publisher′1774-1935: Era of the Publishing Firm1935-1970: The Paperback Revolution1965-Now: Conglomerate PublishingChapter 2: The Publishing ProcessThe Value ChainThe Editor′s TaskThe Production ProcessArchitecture of the BookPrinting, Paper & BookbindingBudgeting a BookAuthor-House RelationsAgentsWritersReadersChapter 3: Sectors in the Anglophone ModelConsumer or Trade BooksAcademic, Scholarly or Higher Education PublishingProfessional and Journal PublishingEducationEnglish Language Training Reference Children′s BooksReligionLeading Revenues by Sector (U.S., UK, Europe & Japan) in 2009Chapter 4: Craft to CorporationBrandsThe Business of PublishingThe Corporatisation of BooksCorporate StrategiesThe Mechanics of MergersThe Rise of the Big Five Trade PublishersThe Twenty-First CenturyChapter 5: Copyright and Publishing LawThe Statute of AnneTimeline of Copyright and Intellectual Property LawCopyright TodayDefamation and LibelSeditious LibelMalicious FalsehoodObscenityLibel & Libel TourismCopyright InfringementMoral Right and IntegrityDigital LawFair Use and First Sale in the Digital AgeChapter 6: Rights and ContractsBook Club RightsPaperback RightsTranslation RightsSerial RightsTerritorial RightsOther Anglophone MarketsPublishing ContractsContract ClausesSubsidiary Rights in ContractsChapter 7: Marketing, Promotion and BooksellingThe Marketing JigsawSales Timeline & TechniquesThe BlurbBusiness to Consumer (B2C) Prizes and SalesBookselling PracticeHow and Why Books SellDiscounts, Sale and ReturnChapter 8: The Era of Digital PublishingThe InternetOpen Source CultureSocial NetworkingBroadcasting v. NetworkingMedia RegulationAdvertisingGuerilla MarketingPiracy & Digital MusicPrint on Demand (POD)Google BooksE-Books

This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.