Publishing

Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London.He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar′s demise and the Murdoch factor (Logos, 14/4, 2003)

• IntroductionChapter 1: A History of BooksThe First Paradigm: From Vellum Codex to Print Book1475-1533: The Early English Trade1533-1694: Age of Control1694-1774: Rise of ′The Publisher′1774-1935: Era of the Publishing Firm1935-1970: The Paperback Revolution1965-Now: Conglomerate PublishingChapter 2: The Publishing ProcessThe Value ChainThe Editor′s TaskThe Production ProcessArchitecture of the BookPrinting, Paper & BookbindingBudgeting a BookAuthor-House RelationsAgentsWritersReadersChapter 3: Sectors in the Anglophone ModelConsumer or Trade BooksAcademic, Scholarly or Higher Education PublishingProfessional and Journal PublishingEducationEnglish Language Training Reference Children′s BooksReligionLeading Revenues by Sector (U.S., UK, Europe & Japan) in 2009Chapter 4: Craft to CorporationBrandsThe Business of PublishingThe Corporatisation of BooksCorporate StrategiesThe Mechanics of MergersThe Rise of the Big Five Trade PublishersThe Twenty-First CenturyChapter 5: Copyright and Publishing LawThe Statute of AnneTimeline of Copyright and Intellectual Property LawCopyright TodayDefamation and LibelSeditious LibelMalicious FalsehoodObscenityLibel & Libel TourismCopyright InfringementMoral Right and IntegrityDigital LawFair Use and First Sale in the Digital AgeChapter 6: Rights and ContractsBook Club RightsPaperback RightsTranslation RightsSerial RightsTerritorial RightsOther Anglophone MarketsPublishing ContractsContract ClausesSubsidiary Rights in ContractsChapter 7: Marketing, Promotion and BooksellingThe Marketing JigsawSales Timeline & TechniquesThe BlurbBusiness to Consumer (B2C) Prizes and SalesBookselling PracticeHow and Why Books SellDiscounts, Sale and ReturnChapter 8: The Era of Digital PublishingThe InternetOpen Source CultureSocial NetworkingBroadcasting v. NetworkingMedia RegulationAdvertisingGuerilla MarketingPiracy & Digital MusicPrint on Demand (POD)Google BooksE-Books

This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.