Publishing Business

Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture at University College London for six years.Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.

• IntroductionPeople And Publishing: Who Does What In Book Publishing?Chapter-By-Chapter1. Fundamentals of PublishingA Very Short Of History of PublishingWhy Finance MattersThe Relationship between Different Parts of IndustryThe Global and Local FundamentalsEthical Issues in PublishingInterview: Namrata Tripathi, Founder and Publisher of Kokila Preparing For a Future in PublishingInterview: Anne Meadows, Commissioning Editor at Granta and Portobello BooksCase Study: Bertelsmann and Random HouseSummary2. The Publishing EcosystemVarieties of Publication- Markets and AudiencesInternational Publishing – The Global MarketPrint and EbooksAudiobooksInterview: Alba Proko, Audio Manager, Bookouture“Diversity” In Children’s BooksJournals, Magazines and NewspapersWho Adds Value to the Publishing Process?Case Study: Amazon and EBSCOInterview: Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Summary3. Writers, Readers and IntermediariesAuthors, Illustrators, Creators and Their RightsAgents and Other GatekeepersNetwork and Opinion FormersPrizesSmall and Independent PressesChannels to Readers and BuyersCase Study: Frankfurt Book FairInterview: Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, WattpadInterview: Caroline Walsh, Literary Agent, David Higham AssociatesSummary4. Editorial ProcessPolicy and Planning: List Building and Market NichesCommissioning: Research, Reputation and FundsContractual Matters: Formats and Co-EditionsEditorial Work: From Submissions to PublicationInterview: Breanna McDaniel, Author and Sensitivity Reader Case Study: A Guide for DummiesInterview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UKSummary5. RightsHow Different Rights DevelopedRange Of RightsWho Is Involved In Selling RightsCase Study: The Rights Potential of Children's BooksInterview: Amy Ellis, Head of Rights and Permissions, Publishers' Licensing ServicesInterview: Victoria Lawrance, Rights Manager, Bloomsbury Publishing PlcSummary6. Design and ProductionPlatforms and Formats Appropriate For the ContentScheduling the Publication ProcessControlling Costs and Establishing PricesCase Study: Horrible HistoriesInterview: Shaun Hodgkinson, COO, Dorling KindersleyInterview: Thomas Truong, Publishing Director, Little Tiger GroupSummary7. Print and Digital PublishingChoosing From a Variety of Media and FormatsLegalities of Publishing in a Wired WorldDigital Workflow and Software StandardCommunication for Print and E-PublicationsCase Study: Print and Digital at the University PressesInterview: Jenny Blenk, Associate Editor, Dark Horse Comics Interview: Jeanette Morton, Digital Publisher, Oxford University PressSummary8. Marketing, Sales and DistributionMarketingCommunication through Promotion and PublicityInterview: Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon BooksManaging Budgets and SchedulesSupply ChainsUsing Feedback to Monitor SuccessCase Study: Persephone BooksInterview: Ian Lamb, Head Of Children's Marketing and Publicity, Simon and SchusterSummaryConclusionGlossaryBibliography and ResourcesThe Publishing Year: Book Fairs and Other Major Publishing EventsIndex

Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals.