Public Television For Sale

William Hoynes is assistant professor of sociology at Vassar College.

• Public Television: The Historical and Political Context -- The Political Economy of Mass Media -- Early Visions of Public Television -- The Content of Public Television: A Case Study of the MacNeil/Lehrer NewsHour -- Funding and the Politics of Programming -- Audiences, Markets, and the Public -- Goal Ambiguity and Organizational Survival -- Democracy and the Future of Public Television -- Methodological Appendix