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  • 262 sidor
  • 2021

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other." – PRSA

 

PR is a profession that requires unquestionable skills, knowledge and determination on the part of those who choose to work in the industry.

Public Relations: Principles and Practices, a guide for students and practitioners of public relations, gives you everything you need to be a better PR person.

  • Författare: Dr Michael Puthenthara
  • Format: Pocket/Paperback
  • ISBN: 9798201382377
  • Språk: Engelska
  • Antal sidor: 262
  • Utgivningsdatum: 2021-12-06
  • Förlag: Winco Books