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344 sidor
2025

Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. The Third Edition emphasizes the importance of diversity initiatives and highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management.

Författare: Regina M Luttrell, Luke W Capizzo, Regina M Luttrell, Luke W Capizzo
Format: Pocket/Paperback
ISBN: 9781071902011
Språk: Engelska
Antal sidor: 344
Utgivningsdatum: 2025-07-14
Förlag: SAGE Publications