Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

Inbunden, Engelska, 2004

2 889 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Produktinformation

Utgivningsdatum2004-03-25
Mått155 x 230 x 34 mm
Vikt851 g
FormatInbunden
SpråkEngelska
SerieMouton Reader
Antal sidor515
Upplaga4001
FörlagDe Gruyter
ISBN9783110176117

Tillhör följande kategorier

Centralt styre och förvaltning inom Samhälle och politik

Larissa A. Grunig and James E. Grunig ForewordBetteke van Ruler and Dejan Vercic Overview of public relations and communication management in EuropeKarl Nessmann AustriaLuc Pauwels and Baldwin Van Gorp BelgiumKlaus Merten Intermezzo: A constructivistic approach to public relationsNenad Brkic and Melika Husic Bosnia-HerzegovinaMinka Zlateva BulgariaBoris Hajoš and Ana Tkalac CroatiaKaja Tampere EstoniaJaakko Lehtonen FinlandSusanne Holmström Intermezzo: The reflective paradigm of public relationsValérie Carayol FranceGünter Bentele and Ivonne Junghänel GermanyProdromos Yannas GreeceGyörgy Szondi HungaryFrancis Xavier Carty IrelandRyszard Lawniczak Intermezzo: The transitional approach to public relationsTony Muzi Falconi and Renata Kodilja ItalyCarmel Bonello MaltaBetteke van Ruler The NetherlandsPål Horsle NorwayRyszard Lawniczak PolandJuliana Raupp Intermezzo: Public sphere as central concept of public relationsJosé Viegas Soares and António Marques Mendez PortugalKaterina Tsetsura RussiaMilenko D. Djuric Serbia and MontenegroIvan Žáry SlovakiaDejan Vercic SloveniaJószef Katus Intermezzo: Civil society and public relationsMa de los Ángeles Moreno Fernandez SpainBertil Flodin SwedenUlrike Röttger SwitzerlandZafer Özden and Mine Saran TurkeyRoland Burkart Intermezzo: Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relationsEric Koper United KingdomGünter Bentele New perspectives of public relations in Europe