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Slavko Splichal - Public Opinion, Häftad

Häftad, Engelska, 1999

Del i serien Critical Media Studies: Institutions, Politics, and Culture

Public Opinion

Developments and Controversies in the Twentieth Century

Av Slavko Splichal

1019 kr

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Beskrivning
This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.
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Slavko Splichal is professor of mass communications and public opinion at the University of Ljubjana and director of the European Institute for Communication and Culture.

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A thorough treatment of normative issues that lend themselves well to graduate seminar discussions or provide the basis of points raised in undergraduate lectures. The book's theoretical bent also makes it easy to apply the study of public opinion to a number of societies, including emerging democracies. Public Opinion promises to broaden and challenge our perspectives of the field.

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