Public Media Management for the Twenty-First Century
Michał Głowacki, Lizzie Jackson
Häftad, 2016
849 kr
Del i serien Routledge Research in Cultural and Media Studies
Public Media Management for the Twenty-First Century
Creativity, Innovation, and Interaction
Inbunden, Engelska, 2013
3 109 kr
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This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Produktinformation
- Utgivningsdatum2013-09-26
- Mått152 x 229 x 23 mm
- Vikt780 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Research in Cultural and Media Studies
- Antal sidor302
- FörlagTaylor & Francis Ltd
- ISBN9780415843256
