Public Information Campaigns and Opinion Research

Hans-Dieter Klingemann earned his academic degrees from the University of Cologne (1966: Dr. rer. pol.) and from the University of Mannheim (1978: Dr. habil.). He has held academic positions at the University of Cologne (1966-74), the Center for Survey Research (ZUMA), Mannheim (1974-80), the Free University of Berlin (1980-2002), the Collegium Civitas, Warsaw (2001-2005), and the Social Science Research Center Berlin (1989-2003). Professor Klingemann has also taught political science at the University of Bonn (1972/73), the University of Tübingen (1976/77), the University of Michigan (1970, 1974, 1987, 1997), the University of Georgia (1973), the European University Institute, Florence (1978), the State University of New York, Binghamton, N.Y. (1987), the Virginia Institute and State University, Blacksburg, Virginia (1988/89), and the Institut d′ Études Politiques de Paris 1999, 2003-2005). Since 1995 he is a Senior Fellow of the Center for the Study of Democracy, University of California, Irvine, and since 2005 of the Centre d’Etudes Européennes, Sciences Po, Paris. In the profession Professor Klingemann has served as Vice-President (1982/83) and President of the International Society of Political Psychology (1986/87), as member of the Executive Committee of the European Consortium for Political Research (1988/94), as Vice-President of the International Political Science Association (1994/97), as President of the German Paul Lazarsfeld-Society (1994/99), and as President of the European Political Science Network (2002-2005).In 1999 Professor Klingemann was elected foreign member of the Finnish Academy of Science and Letters, and in 2001 he became member of the Deutsche Akademie der Naturforscher Leopoldina. He is also Honorary Senator of the University of Ljubljana, Slovenia, and doctor honoris causa in philosophy of Örebro Universitet, Sweden, and doctor honoris causa of the Social Sciences of the Universiteit van Tilburg, The Netherlands. His current research interest is in the field of democratic politics with special attention to the persistence of democratic regimes and the quality of the democratic process.

• Foreward - Hans-Dieter Klingemann and Andrea R[um]ommeleKarlheinz ReifCampaigns and Surveys - Hans-Dieter Klingemann and Andrea RommeleAn IntroductionPART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHESInformation and Communication Campaigns - Katrin Voltmer and Andrea RommeleLinking Theory to PracticeModeling and Evaluating Public Relations Campaigns - Barbara Baerns and Juliana RauppTowards a Theory of Campaigns - Michael Schenk and Thomas DoblerThe Role of Opinion LeadersPART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNSThe Importance of Research in Planning and Developing Communications Campaigns - Malcolm RiggThe UK Government Home Office Smoke Alarms CampaignPlanning and Implementing a National Campaign - Simon RaynerTwo Campaigns by the National Farmers UnionPublic Opinion Information and Campaign Strategies - Ronald L HolzhackerAn American Case StudyPART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNSCommunicating `Europe′ - Hans Dieter-Klingemann and Andrea RommeleImplications For Multi-Level Governance in the European UnionCampaign Practices and Survey Use in the European Commission - Christine PutzThe Eurobarometer SurveyThe Role of Survey Research in International Campaigns - Michele CorradoWhat Can Be Learnt From Case Studies?PART FOUR: ASSESSMENT OF EFFECTSEffective Campaign Assessment - Leon OstergaardHow to Learn From Your FailuresUsing Survey Research to Determine the Effects of a Campaign - Klaus SchonbachUsing Market Research Techniques to Determine Campaign Effects - Rolf PfleidererCONCLUSIONUsing Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea RommeleA Summary and Checklist for the Student and Campaign Practitioner