Dan Parker has produced a great guide to experimental research in the language sciences. Clear, engaging, and highly practical, this book demystifies every stage of the research process -- from generating research questions to collecting, analyzing, and interpreting data. The discussion and problem-solving questions throughout make it an invaluable teaching resource, while its accessibility and depth make it suitable for both undergraduate and Master's students. An indispensable addition to any methods course in linguistics or psycholinguistics.