Proven Strategies in Competitive Intelligence 1

bokomslag Proven Strategies in Competitive Intelligence

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352 sidor
2001

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Författare: Society Of Competitive Intelligence Professionals, John F Prescott, Stephen H Miller
Format: Inbunden
ISBN: 9780471401780
Språk: Engelska
Antal sidor: 352
Utgivningsdatum: 2001-03-01
Förlag: John Wiley & Sons Inc