Protecting Your Intellectual Property Rights

Dr. Peggy E. Chaudhry is an Associate Professor of International Business at the Villanova School of Business, Villanova University, Villanova, Pennsylvania.  She received her Ph.D. in International Business with minors in International Economics and Marketing at the University of Wisconsin at Madison.  She is considered an expert in intellectual property, illicit trade issues (particularly, counterfeit/gray markets and distribution channels), and international business management.  Her research interests include managerial tactics to curb counterfeit trade, consumer complicity with counterfeit goods, and gray markets for consumer goods, including impacts for the pharmaceutical industry.  She currently serves on the Editorial Board of Business Horizons and has published articles in the areas of intellectual property rights in business trade publications, such as Advertising Age and The Wall Street Journal. Her academic research has appeared in many journal outlets such as Advances in International Marketing, Business Horizons, Columbia Journal of World Business, Enterprise Information Systems, European Management Journal, Journal of Business Strategy, Journal of Business & Technology Law, Journal of International Marketing, Multinational Business Review, and Virginia Journal of International Law. In 2009, she published her first book (with Alan Zimmerman), The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights. She has been invited to speak before various audiences on the topic of the protection of intellectual property rights and consumer complicity with counterfeit goods including the US International Trade Commission and the University of Maryland’s Francis King Carey School of Law.  She was also interviewed by The Wall Street Journal for her views of the growth in counterfeit trade.Dr. Alan S. Zimmerman is Professor of International Business and Marketing at City University of NewYork, College of Staten Island, Director of the International Business Program and Advisor to the International Business Society. Zimmerman is a two-time Fulbright Scholar and three-time president of the New Jersey American Marketing Association Chapter. In January 2011 he taught at the Shanghai Institute of Language and Commerce in the People's Republic of China, his fourth visit to that country. He is also the founder and president of three businesses including Radley Resources, a business to business market research and consulting practice. The firm's extensive list of clients includes American Express, DuPont, Owens-Corning and Armstrong World Industries. He worked for more than 30 years in international and domestic marketing with the consultancy and with Westinghouse Electric Corporation. He served as vice president of marketing for E.F. Hauserman, a $100-million interior wall manufacturer. He is a frequent speaker and author on international business and marketing. His text book, Business Marketing Management: a Global Perspective, written with UK professor Jim Blythe, and now in its second edition, is being used by colleges around the world. His academic research has appeared in many journals including Business Horizons, Multinational Business Review, Science and Engineering Ethics, Journal of Asia Pacific Business, Journal of Business & Industrial Marketing and the Journal of Global Marketing. He holds a doctorate in international business and marketing from the Lubin School of Business at Pace University, New York, an MBA from Duquesne University in Pittsburgh and a BS in Communications from Temple University in Philadelphia. In January 2010, he spent three weeks in India on a second Fulbright award, lecturing in Delhi and rural Rajistan. In 2005, he held a semester-long Fulbright assignment at the Dublin Institute of Technology, with whom CSI has an established exchange program.

• Dedication.- Acknowledgments.- Preface.- Introduction.- The global growth of counterfeit trade.- The supply of counterfeit trade: the problem countries.- Modeling the intellectual property rights environment.- The demand for counterfeit trade: consumer complicity.- The use of anti-piracy marketing techniques to educate the consumer.- Changing Trade Policy:  The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The special case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial counterattack: traditional and novel anti-counterfeiting strategies.- The future: will the piracy paradox persist?.- References.

"Authoritative, timely, and thought-provoking, Chaudhry and Zimmerman did it again. If you are interested in the latest developments in IPR around the world, you need to arm yourself with the insights contained in this immensely useful book." - Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas and author of Global Business, Global Strategy, and GLOBAL "Chaudhry and Zimmerman's work is comprehensive and research-based, but very accessible to the reader. This book will be of interest to lawyers, as well as corporate managers, seeking to understand the dynamics of the illicit trade in consumer goods." - Tom Snelling, Partner, Freshfields Bruckhaus Deringer LLP