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Thoroughly revised and updated to reflect changes in health promotion practice, policy and research, this book is a core text for the Open University course K301: 'Promoting Health: Skills, Perspectives and Practice'. It will be of continued interest to all those committed to promoting health, especially those working in the health and social care fields.
JEANNE KATZ and ALYSON PEBERDY are Lecturers in Health and Social Welfare and JENNY DOUGLAS is Senior Lecturer in Health and Social Welfare, all at The Open University.
PART ONE: EXPLORING HEALTH PROMOTIONPromoting Health: Everybody's Business?; L. JonesWhat is Health?; L. JonesBehavioural and Environmental Determinants of Health; L. JonesThe Rise of Health Promotion; L. JonesTheories and Models in Health Promotion; L. JonesEthical Issues in Health Promotion; L. Jones & A. CribbBuilding Competence in Health Promotion; L. JonesPART TWO: COMMUNICATING AND EDUCATING FOR HEALTHDeveloping Effective Communication; C. Inman & J. KatzSupporting Individuals and Facilitating Change: Utilising Counselling Skills; M. SidellEducating for Health; M. SidellEducating and Communicating through the Mass Media; M. SidellPART THREE: INVESTIGATING HEALTH INFORMATIONWhat Counts as Evidence in Health Information; J. Katz & J. BunkerStudying Populations; J. KatzAnalysing Numerical Data; J. KatzPlanning Health Promoting Interventions; M. Sidell, J. Katz & L. JonesPART FOUR: EVALUATING HEALTH PROMOTIONEvaluation in Health Promotion: Why Do It?; A. PeberdyEvaluation Design; A. PeberdyEnquiring and Reporting; A. PeberdyEvaluation and the Future of Health Promotion; A. Peberdy.