ContributorsPrefaceContents of Previous VolumesThe Broadcast Regulatory Process: Toward a New Analytical Framework, Elizabeth Mahan and Jorge Reina SchementInformation and Communication Policy Research in the United States: The Researcher as Advocate, Facilitator, and Staff Member, Thomas H. MartinComparative Communication Research: A Response to World Problems, Alex S. EdelsteinCritical Perspectives on the State of Intercultural Communication Research, Rita AtwoodSemiotics and Communications Studies: Points of Contact, Gertrude J. Robinson and William O. StrawCoding Social Interaction, Joseph P. Folger, Dean E. Hewes, and Marshall Scott PooleThe Introduction and Diffusion of Technological Innovation in Industry: An Information research Perspective, Carmel Maguire and Robin KenchConsumer and Social Effects of Advertising, Charles K. AtkinAuthor IndexSubject Index