Professionalization of Window Display in Britain, 1919-1939

Kerry Meakin is Head of Retail and E-Commerce, School of Business Technology, Retail and Supply Chain at the Technological University Dublin, Ireland. She completed a PhD at the Modern Interiors Research Centre, Kingston University, UK, and has written contributions in books such as Bauhaus Effects in Art, Architecture and Design (2022) and articles for journals such as Journal of Design History and History of Retailing and Consumption.

• Introduction: Professionalizing Window DisplaySection One: Modern Display Styles: From International Influences to British1. American and German Influences on British Display 2. Modern Style Display in the 1920s 3. A British Display StyleSection Two: Display Associations in Britain 1920–1939 4. Formally Professionalizing Display 5. Organizing British Display 6. Display Service Providers 7. International Connections 8. Women in the Display ProfessionSection Three: Raising Standards: Schools and Training 1890s–1930s 9. Display Education in America and Germany 10. Display Education in Britain11. Pedagogical Ideas in British Schools of DisplayConclusion

A book that makes an important and original contribution to design history being, as the author accurately asserts, the first full-length account of the evolution of the profession of window display in Britain during the first half of the 20th century. The account draws on a fascinating collection of primary sources drawn from the trade press, contemporary manuals and accounts, carefully and painstakingly brought together, to expand knowledge of practices that have previously been overlooked or considered unworthy of serious and sustained attention