Professional Practice in Sport Performance Analysis

Andrew Butterworth is an experienced applied internationally known performance analyst and academic. His extensive work within netball and badminton spans more than 12 years, including work for the England Netball national team and the Team GB Badminton team. He works closely with elite organisations and clubs to develop the next generation of performance analysts. Andrew is an experienced senior lecturer and programme leader, teaching at Loughborough University, and holds applied consultancy roles with Loughborough Lightning Netball, the Badminton World Federation (BWF) and many others.

• 1 Performance Analysis in the Coaching ProcessAndrew D. Butterworth and Jon Woodward2 Emerging Technology and Interactive Feedback Andrew D. Butterworth3 Performance Analysis in an Interdisciplinary Sport Science Team Andrew D. Butterworth4 Multimedia Performance Profiling Andrew D. Butterworth5 Performance Analysis as a Coach Development Tool Andrew D. Butterworth and Jon Woodward6 Micropolitics and Working as a Performance Analyst in Sport Luke Gibson and Andrew D. Butterworth7 Perceptions, Value and Efficacy of Performance Analysis Andrew D. Butterworth8 Career Development and Professional Literacy Andrew D. Butterworth9 Health, Safety and Ethics for the Professional Practitioner Andrew D. Butterworth and Peter O’Donoghue10 Economic Issues and Solutions in Performance Analysis Andrew D. Butterworth