Professional Communication

Louise Mullany is Professor of Sociolinguistics at the University of Nottingham, UK. She is also the Founder and Director of Linguistic Profiling for Professionals, an innovative research-based consultancy and business unit based in the Centre for Research in Applied Linguistics at the University of Nottingham.

• Chapter 1: Rethinking Language in the Professions: New Departures for Global Workplace Research (Louise Mullany).- Part I: Business and Organisations.- Chapter 2: Training "International Engineers" in Japan: discourse, Discourse and Stereotypes (Michael Handford).- Chapter 3: The Relevance of Applied Linguistic and Discourse Research: On the Margins of Communication Consultancy (Erika Darics).- Chapter 4: Language, Gender and Leadership: Applying the Sociolinguistics of Narrative Identity in East Africa (Masibo Lumala and Louise Mullany).- Chapter 5: Culture Change and Rebranding in the Charity Sector: A Linguistic Consultancy Approach (Veronika Koller and Gill Ereaut).- Chapter 6: The Practitioner's View: The Value of Linguistics in International Business Consultancy (Roshni Mooneeram).- Part II: Healthcare.- Chapter 7: Talking About Diabetes and Healthy Lifestyle in Primary Healthcare: Translating Research Findings into Practice (Maria Stubbe, Lindsay Macdonald, Rachel Tester, LesleyGray, Jo Hilder, Kevin Dew and Tony Dowell).- Chapter 8: Speaking of Digital Communication: Home-based Telehealth for Patients and Providers (Boyd Davis, Kathryn van Ravenstein and Charlene Pope).- Chapter 9: Communication Accommodation Theory as an Intervention Tool to Improve Interprofessional Practice in Healthcare (Bernadette Watson).- Chapter 10: Communicating Nuanced Results in Language Consultancy: the Case of Cancer and the Violence Metaphor (Zsófia Demjén and Elena Semino).- Chapter 11: 'We Might Have a Conversation Once a Week But the Quality is Very High': Research and Consultancy in Primary Care Multidisciplinary Teams (Claire Mann).- Part III: Institutions: Politics, Law and Education.- Chapter 12: Social Media Interventions and the Language of Political Campaigns: From Online Petitions to Platform Policy Changes (Clare Hardaker).- Chapter 13: The Language of Misogyny as a Hate Crime: Policy, Politics and Policing (Louise Mullany and Loretta Trickett).- Chapter 14: Changing Educational Policies: Language and Sexuality in Schools (Helen Sauntson).- Chapter 15: Towards an Understanding of Linguistic Consultancy: How Do Linguists Approach the Task of Evaluating Sociolinguistic Practice in Linguistic Consultancy Sessions? (Kieran File and Stephanie Schnurr).- Chapter 16: The View From Outside: Communicating Influence and Organisational Change: Reflections from a Police Chief Constable (Susannah Fish).- Chapter 17: Future Directions: What Next? (Janet Holmes).