Professional Communication and Network Interaction

Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami.James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.

• 1. Introduction: Professional Communication in the Digital Age Part I: Building a Rhetorical/Ethical Network Theory2. Reconnecting Rhetoric and Ethics 3. Ethics, Culture, and Phatic Communication 4. Rhetorical Interaction and Networks Part II: Cases of Network Interaction 5. Employee Use of Corporate Media and Corporate Response 6. Social Listening: An Ethical and Organizational Shift7. AI Bots as Professional Communicators 8. Conclusion: Changing the Frame

"Heidi McKee and James Porter theorize the use of social media tools in business settings using a fresh, practitioner-oriented research approach that will appeal to business communication scholars, teachers, students and business practitioners alike. With the growing use of social media among both businesses as well as the general public to facilitate communication, this book provides a toolkit by which educators and practitioners can think about how to use those digital tools ethically and productively." -Dirk Remley, Kent State University