Cathrine Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009.Dustin Morrow is a filmmaker, author, programmer and tenured professor of Film at Portland State University. He has also taught at Temple University and the University of Iowa and was an editor and director of short-form projects and series television in Los Angeles, working with such clients as MTV, Fox Sports, and the Discovery Channel. Kacey Morrow is a media artist, scholar and tenured professor of new media design at Western Washington University. She has years of experience as a motion, print, and multimedia designer in Chicago, and her videos have appeared in several film festivals and exhibitions nationwide.

• Introduction 1. What Does a TV What Does a TV Producer Really Do? 2. Television: Its Past, Present, and Future 3. The Big Idea: Script and Project Development 4. Connecting the Dots: Breakdowns, Budgets, and Finance 5. Welcome to Reality: Legalities and Rights 6. Pitching and Selling the Project 7. The Plan: Preproduction 8. The Shoot: Production 9. The Final Product: Postproduction 10. It’s a Wrap! Now, the Next Steps 11. Conversations with the Pros: Producing in the Real World 12. Sample Forms 13. Index

Praise for Producing for TV and New Media, Third EditionEric Scholl Associate Professor, Columbia College Chicago "This is easily the most complete overview of the television producer’s job and responsibilities. Required reading for all of our TV students." Evan Meaney Associate Professor, University of South Carolina "Producing for TV and New Media: A Real-World Approach for Producers is an invaluable education for those interested in becoming a successful producer. Comprehensively examining current trends and standards, the authors help to prepare their readers for any production scenario, big or small. I would consider this required reading for anyone interested in media. From new-to-the-game web-producers looking for tips to seasoned pros looking to take the next step, the [book] offers something for everyone." Sasha Waters Freyer Professor, Virginia Commonwealth University "The focus on new media, new markets, deliverables and the legal ins-and-outs of producing make Producing for TV and New Media the most comprehensive book addressing the newest challenges of the small screen, and of our increasingly mobile, multiplying home screens, in ages." Ashley Maynor Director, Library Lab, New York University "I was very impressed with how the book covers so much ground – from technical aspects of each stage of production to legal and licensing issues. The interviews and conversations with pros in the field, which comprise a full chapter of the book, are especially insightful and help to make this text unique."

Cathrine Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009.Dustin Morrow is a filmmaker, author, programmer and tenured professor of Film at Portland State University. He has also taught at Temple University and the University of Iowa and was an editor and director of short-form projects and series television in Los Angeles, working with such clients as MTV, Fox Sports, and the Discovery Channel. Kacey Morrow is a media artist, scholar and tenured professor of new media design at Western Washington University. She has years of experience as a motion, print, and multimedia designer in Chicago, and her videos have appeared in several film festivals and exhibitions nationwide.

• Introduction 1. What Does a TV What Does a TV Producer Really Do? 2. Television: Its Past, Present, and Future 3. The Big Idea: Script and Project Development 4. Connecting the Dots: Breakdowns, Budgets, and Finance 5. Welcome to Reality: Legalities and Rights 6. Pitching and Selling the Project 7. The Plan: Preproduction 8. The Shoot: Production 9. The Final Product: Postproduction 10. It’s a Wrap! Now, the Next Steps 11. Conversations with the Pros: Producing in the Real World 12. Sample Forms 13. Index

Praise for Producing for TV and New Media, Third EditionEric Scholl Associate Professor, Columbia College Chicago "This is easily the most complete overview of the television producer’s job and responsibilities. Required reading for all of our TV students." Evan Meaney Associate Professor, University of South Carolina "Producing for TV and New Media: A Real-World Approach for Producers is an invaluable education for those interested in becoming a successful producer. Comprehensively examining current trends and standards, the authors help to prepare their readers for any production scenario, big or small. I would consider this required reading for anyone interested in media. From new-to-the-game web-producers looking for tips to seasoned pros looking to take the next step, the [book] offers something for everyone." Sasha Waters Freyer Professor, Virginia Commonwealth University "The focus on new media, new markets, deliverables and the legal ins-and-outs of producing make Producing for TV and New Media the most comprehensive book addressing the newest challenges of the small screen, and of our increasingly mobile, multiplying home screens, in ages." Ashley Maynor Director, Library Lab, New York University "I was very impressed with how the book covers so much ground – from technical aspects of each stage of production to legal and licensing issues. The interviews and conversations with pros in the field, which comprise a full chapter of the book, are especially insightful and help to make this text unique."

Cathrine Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009.Dustin Morrow is a filmmaker, author, programmer and tenured professor of Film at Portland State University. He has also taught at Temple University and the University of Iowa and was an editor and director of short-form projects and series television in Los Angeles, working with such clients as MTV, Fox Sports, and the Discovery Channel. Kacey Morrow is a media artist, scholar and tenured professor of new media design at Western Washington University. She has years of experience as a motion, print, and multimedia designer in Chicago, and her videos have appeared in several film festivals and exhibitions nationwide.

• Introduction 1. What Does a TV What Does a TV Producer Really Do? 2. Television: Its Past, Present, and Future 3. The Big Idea: Script and Project Development 4. Connecting the Dots: Breakdowns, Budgets, and Finance 5. Welcome to Reality: Legalities and Rights 6. Pitching and Selling the Project 7. The Plan: Preproduction 8. The Shoot: Production 9. The Final Product: Postproduction 10. It’s a Wrap! Now, the Next Steps 11. Conversations with the Pros: Producing in the Real World 12. Sample Forms 13. Index

Praise for Producing for TV and New Media, Third EditionEric Scholl Associate Professor, Columbia College Chicago "This is easily the most complete overview of the television producer’s job and responsibilities. Required reading for all of our TV students." Evan Meaney Associate Professor, University of South Carolina "Producing for TV and New Media: A Real-World Approach for Producers is an invaluable education for those interested in becoming a successful producer. Comprehensively examining current trends and standards, the authors help to prepare their readers for any production scenario, big or small. I would consider this required reading for anyone interested in media. From new-to-the-game web-producers looking for tips to seasoned pros looking to take the next step, the [book] offers something for everyone." Sasha Waters Freyer Professor, Virginia Commonwealth University "The focus on new media, new markets, deliverables and the legal ins-and-outs of producing make Producing for TV and New Media the most comprehensive book addressing the newest challenges of the small screen, and of our increasingly mobile, multiplying home screens, in ages." Ashley Maynor Director, Library Lab, New York University "I was very impressed with how the book covers so much ground – from technical aspects of each stage of production to legal and licensing issues. The interviews and conversations with pros in the field, which comprise a full chapter of the book, are especially insightful and help to make this text unique."