Maria Michalis, Westminster University, UKRaymond Kuhn, Queen Mary, University of London, UK Gillian Doyle, University of Glasgow, UK Manuel Puppis, University of Zurich, Switzerland Matthias Künzler, University of Zurich, SwitzerlandMikko Sihvonen, Manchester Metropolitan University, UKAlessandro D'Arma, University of Westminster, UK Jeanette Steemers, University of Westminster, UKPetros Iosifidis, City University London, UKPaul Smith, De Montfort University, UKAndrea Esser, Roehampton University, UKOlivier Braet, Vrije Universiteit Brussel, BelgiumTom Evens, Ghent University, BelgiumTim Raats, iMinds-SMIT, BelgiumKatrien Lefever, company lawyer, Belgium Sally Broughton Micova, London School of Economics, UKAnna Herold, Directorate-General for Information Society and Media of the European Commission, Belgium

• Foreword; Philippe Delusinne 1. Long Live Television; Christian Van Thillo PART I: EUROPEAN AND NATIONAL EXPERIENCES 2. Private Television in Europe – A New Beginning or the Beginning of the End?; Karen Donders, Jan Loisen and Caroline Pauwels 3. Opening up Europe to Private Television – Harmonization and Liberalization to the Benefit of All?; Caroline Pauwels and Karen Donders 4. 30 Years of Private Television in Europe – Trends and Key Moments; Maria Michalis 5. Private Television in France: a Story of Political Intervention; Raymond Kuhn 6. Private Television in the United Kingdom: a Story of Ownership Integration; Gillian Doyle 7. Private Television in Small European States: Ireland, Austria and Switzerland; Manuel Puppis and Matthias Kuenzler PART II: CONTENT (AND) MARKETS 8. Children's Television: a Comparative Analysis of Offers on Free-to-air Television in the United Kingdom and Finland; Mikko Sihvonen 9. Children's Television: Markets and Regulation; Allessandro D'Arma and Jeanette Steemers 10. Television Sports Rights: between Culture and Commerce; Petros Iosifidis and Paul Smith 11. Format is King: Television Formats and Commercialization; Andrea Esser 12. Business Model Issues for the Digital Video Content Industry; Olivier Braet 13. The Political Economy of Retransmission Payments and Cable Rights: Implications for Private Television Companies; Tom Evens PART III: POLICIES 14. Best Friennemies Forever? Public and Private Broadcasting Partnerships in Flanders; Tim Raats 15. Fighting a (Lost) Battle? An Analysis of 20 Years of Private Television Complaints Against the Funding of Public Service Broadcasting; Karen Donders 16. The Thin Blue Line between Monitoring Advertising Rules and Commercial Freedom in Broadcasting: the Case Study of Product Placement; Katrien Lefever 17. Content Quotas: What and Whom are They Protecting?; Sally Broughton Micova 18. From Independence of Audiovisual Media Regulators to Europeanization of Audiovisual MediaRegulation: Reaching for Apples of the Hesperides?; Anna Herold

'This is a notable book and one that should be read by anyone with an authentic interest in television, broadcast regulation and the business of media. It advances a reconsideration of the roles and contributions of private television and will generate candid discussion that overcomes the constrained consideration of the past.' - Robert G. Picard, International Journal of Digital Television 5.1 (2014)