Principles of Retailing

Häftad, Engelska, 2014

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Produktinformation

Utgivningsdatum2014-05-22
Mått189 x 246 x 19 mm
Vikt640 g
FormatHäftad
SpråkEngelska
Antal sidor356
Upplaga2
FörlagBloomsbury Publishing PLC
ISBN9780230216983

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PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT1. An Introduction to Retailing2. Retail Organizations and Formats3. Retailing and the Competitive Environment4. CustomersPART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY5. Formulating Retail Strategy6. Implementing Retail Strategy7. Managing the Retail Supply Chain8. Managing InformationPART III: RETAIL MARKETING MANAGEMENT9. Retail Location10. Retail Design and Visual Merchandising11. Retail Buying12. Retail Brands13. Retail Pricing14. Managing Retail Communications15. Retail ServicesPART IV: RETAIL CHALLENGES16. International Retailing17. Multichannel Retailing18. Legal and Ethical Issues in Retailing.