Principles of Retailing

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London. Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

• PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT1. An Introduction to Retailing2. Retail Organizations and Formats3. Retailing and the Competitive Environment4. CustomersPART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY5. Formulating Retail Strategy6. Implementing Retail Strategy7. Managing the Retail Supply Chain8. Managing InformationPART III: RETAIL MARKETING MANAGEMENT9. Retail Location10. Retail Design and Visual Merchandising11. Retail Buying12. Retail Brands13. Retail Pricing14. Managing Retail Communications15. Retail ServicesPART IV: RETAIL CHALLENGES16. International Retailing17. Multichannel Retailing18. Legal and Ethical Issues in Retailing.