Principles of Research in Behavioral Science

Mary E. Kite is Professor of Social Psychology at Ball State University, USA. She received her Ph.D. from Purdue University. Her research focuses on stereotyping and prejudice toward women, gays and lesbians, and older adults. She has served as President of The Society for the Teaching of Psychology (STP, APA Division 2) and Secretary-Treasurer and President of the Midwestern Psychological Association (MPA). She is a Fellow of APA Divisions 2, 8, 9, 35, and 44 and of the Association for Psychological Science and MPA. In 2014, she received the Charles L. Brewer Distinguished Teaching Award from the American Psychological Foundation. She co-authored the third edition of The Psychology of Prejudice and Discrimination with Bernard E. Whitley, Jr.Bernard E. Whitley, Jr. is Professor Emeritus of Psychological Science at Ball State University, USA. He received his Ph.D. in Social Psychology from the University of Pittsburgh. He is a Fellow of the American Psychological Association and charter member and Fellow of the Association for Psychological Science. His research interests focus on the roles of ideological variables in prejudice, and he has published in many journals including Psychological Bulletin, Journal of Personality and Social Psychology, and Personality and Social Psychology Bulletin. His other books include The Psychology of Prejudice and Discrimination with Mary E. Kite and Academic Dishonesty: An Educator’s Guide (2002) with Patricia Keith-Spiegel.

• Part 1. Introduction. Chapter 1: Behavioral Science. Chapter 2: Research Strategies: An Overview. Chapter 3: The Ethical Treatment of Research Participants. Part 2: Foundations of Research. Chapter 4: The Professional and Social Responsibilities of Scientists. Chapter 5: Formulating a Research Question. Chapter 6: Developing a Measurement Strategy. Chapter 7: The Internal Validity of Research. Chapter 8: The External Validity of Research. Part 3: Research Design. Chapter 9: True Experiments. Chapter 10: Field Research. Chapter 11: Correlational Designs. The Nature of Correlational Research. Chapter 12: Factor Analysis, Path Analysis, and Structural Equation Modeling. Chapter 13: The Single-Case Research Strategy. Chapter 14: Qualitative Research and Interviewing. Chapter 15: Survey Research. Chapter 16: Evaluation Research. Part 4: Collecting and Interpreting Data. Chapter 17: Data Collection. Chapter 18: Interpreting Research Results. Chapter 19: Literature Reviewing