Principles of Pricing 1
bokomslag Principles of Pricing
Samhälle & debatt

Principles of Pricing

Rakesh V Vohra • Lakshman Krishnamurthi • Rakesh V Vohra • Lakshman Krishnamurthi

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  • 262 sidor
  • 2012
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
  • Författare: Rakesh V Vohra, Lakshman Krishnamurthi, Rakesh V Vohra, Lakshman Krishnamurthi
  • Format: Inbunden
  • ISBN: 9781107010659
  • Språk: Engelska
  • Antal sidor: 262
  • Utgivningsdatum: 2012-03-05
  • Förlag: Cambridge University Press

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