Craig L. Pearce is the Brova Family Endowed Chair at Pennsylvania State University and a distinguished organizational scholar, garnering multiple awards for his groundbreaking work in the field. He is an active management consultant, providing solutions on corporate university creation, executive education and management development. Edwin A. Locke is a prolific and prominent expert in the field of Organizational Behavior. He is a Fellow of the Academy of Management, the Society for Industrial and Organizational Psychology, and the Association for Psychological Science. He earned the Lifetime Achievement Award from the Academy of Management.