Principles of Logo Design

A Practical Guide to Creating Effective Signs, Symbols, and Icons

Inbunden, Engelska, 2022

469 kr

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Learn to design simple, powerful, and timeless logos.*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA**One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes.This comprehensive volume includes:How to apply a strong, simple, and minimal design aesthetic to logo designWhy gridding is important, and understanding the golden ratio and when to use itHow to sketch and refine logos through tracing, then grid and execute a mark in Adobe IllustratorFine-tuning techniques to ensure visual integrityKnowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Produktinformation

Utgivningsdatum2022-08-02
Mått192 x 248 x 24 mm
Vikt840 g
FormatInbunden
SpråkEngelska
Antal sidor224
FörlagQuarto Publishing Group USA Inc
ISBN9780760376515

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Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

PrefaceChapter 1 General ConceptsAre Logos Just Logos?1.618033Rule or No Rule?Less is More?Modernism in DesignChapter 2Types of Logo DesignsPictorial MarksLetterformsAbstract MarksWordmarksMonogramsNegative Space MarksLogo SystemPictogramsPatterns as Identity ElementsChapter 3Visual MattersGradientsColor Gradiation SimplifiedShade Gradiation with StrokesLight and ShadingShading of HemisphereLight and Shading on Simple MarksChiaroscuro in Logo DesignLogo VisibilityGraphic DeviceBlack on White vs. White on BlackSame-sized LookBone EffectBone Effect in Logo DesignOvershootBalancingVisual ParadoxesTypes of Visual ParadoxesImpossible FiguresImpossible Figures and Logo DesignMotion-IllusionAmbiguous FormsSymmetry vs. AsymmetrySolid vs. LineSharp vs. RoundPattern as a Design ElementDimensionDialectical ApproachCompositionExperimentation and AccidentsCopying vs. ImitationClient RelationsReal-life Objects as AidsChapter 4Design ProcessConceptingMood BoardingSketchingThe Initial StageThe Refinement StageThe Fine-Tuning StageExecutionGriddingGridding Complex FormsType LockupChapter 5PresentationBrand GuidelinesLogo Uses GuidelinesPrimary Colors and Secondary ColorsTypographyGridsGraphic DevicesStationaryPricingDesign StudioAbout the AuthorAcknowledgementsIndex