Principles of Logo Design

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

• PrefaceChapter 1 General ConceptsAre Logos Just Logos?1.618033Rule or No Rule?Less is More?Modernism in DesignChapter 2Types of Logo DesignsPictorial MarksLetterformsAbstract MarksWordmarksMonogramsNegative Space MarksLogo SystemPictogramsPatterns as Identity ElementsChapter 3Visual MattersGradientsColor Gradiation SimplifiedShade Gradiation with StrokesLight and ShadingShading of HemisphereLight and Shading on Simple MarksChiaroscuro in Logo DesignLogo VisibilityGraphic DeviceBlack on White vs. White on BlackSame-sized LookBone EffectBone Effect in Logo DesignOvershootBalancingVisual ParadoxesTypes of Visual ParadoxesImpossible FiguresImpossible Figures and Logo DesignMotion-IllusionAmbiguous FormsSymmetry vs. AsymmetrySolid vs. LineSharp vs. RoundPattern as a Design ElementDimensionDialectical ApproachCompositionExperimentation and AccidentsCopying vs. ImitationClient RelationsReal-life Objects as AidsChapter 4Design ProcessConceptingMood BoardingSketchingThe Initial StageThe Refinement StageThe Fine-Tuning StageExecutionGriddingGridding Complex FormsType LockupChapter 5PresentationBrand GuidelinesLogo Uses GuidelinesPrimary Colors and Secondary ColorsTypographyGridsGraphic DevicesStationaryPricingDesign StudioAbout the AuthorAcknowledgementsIndex

"Great for those with a special interest in logo design."