Principles and Strategies to Balance Ethical, Social and Environmental Concerns with Corporate Requirements

Gonzalez-Perez M.A. - Universidad EAFIT Medellin, Colombia Leonard L. - IT Sligo, Ireland

• List of Contributors.List of Reviewers. Acknowledgements. Introduction. The Corporate Paradox: Marketing, Innovation, Corruption and Pollution – An Overview of Corporate Successes and Failures. An Eclectic Review of Critical Perspectives on Globalisation and International Business: Setting the Context for Corporate Social Responsibility and Sustainability. An Analysis on the Link Between Emerging Markets MNEs’ Reputation and Corporate Social Responsibility. Business, Sustainability, and Base of the Pyramid. External Intrusion, Internal Tragedy: Environmental Pollution and Multinational Corporations in Sub-Saharan Africa. Drivers, Trends, and Outlook in Sustainable Development: Comparing Best Practices in Northern Europe (Denmark, Finland, Norway, Sweden) and California. The Accountability Challenge to Global E-commerce: The Need to Overcome the Developed-Developing Country Divide in WTO E-commerce Policies. Corporate Social Responsibility in Cyberspace: Selling out to Autocratic Regimes: Implications from the Case of Google Corporation in China. Ethics, CSR and MNCs: Establishing the Link with HRM in Times of Economic Crisis. Corporate Ethics and Values: Guiding Business out of the Maelstrom. About the contributors. Principles and Strategies to Balance Ethical, Social and Environmental Concerns with Corporate Requirements. Advances in Sustainability and Environmental Justice. Advances in Sustainability and Environmental Justice. Copyright page.