Häftad, Engelska, 2026

Presidential Campaigning and Social Media

An Analysis of the 2012 Campaign

Av John Allen Hendricks, Dan Schill, John Allen Hendricks, Dan Schill

2229 kr

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Beskrivning

Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting.Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social media and social networking sites (SNS)--including Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others--played in the 2012 Republican presidential primaries and the general election campaign. Using both quantitative and qualitative methodological approaches, the book thoroughly examines the 2012 campaign's use of each form of social media technology and social networking sites and considers which strategies were effective in connecting with and motivating the electorate to vote. Presidential Campaigning and Social Media is ideal for courses in campaigns and elections.

Produktinformation

Utgivningsdatum: 2026-06-12
Mått: 231 x 152 x 20 mm
Vikt: 499 g
Format: Häftad
Språk: Engelska
Antal sidor: 352
Förlag: OUP USA
ISBN: 9780199355846

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Mer information

John Allen Hendricks is Chair and Professor of Mass Communication at Stephen F. Austin State University. He is the author of six books including Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House (2010), which was the recipient of the National Communication Association's Applied Research Division's 2011 Distinguished Scholarly Book Award.Dan Schill is an Associate Professor of Communication Studies at James Madison University. He is the author of Stagecraft and Statecraft: Advance and Media Events in Political Communication (2009) and has published work in numerous journals including Review of Communication,, PS: Political Science & Politics, and Presidential Studies Quarterly.

Recensioner i media

Hendricks and Schill provide the most comprehensive collection on the use of social media in the 2012 presidential campaign. This impressive volume provides insight into the growing importance, role, and scope of social media in contemporary political campaigns.

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