Presentation Thinking and Design

Edouard Gruwez, MSc Engineering and MBA, is CEO and owner of ‘Ogilvy Internal Communications’, a communication consultancy company and ‘ComeToThePoint’, a presentation design company.  Having been a senior international marketer for 16 years at GM and Volvo, and communication consultant to many international corporations during the last 8 years, he has gathered a wealth of experience in designing and delivering presentations. Edouard combined that experience into a practical presentation design approach in 2011. His focus isn’t on keynote speeches, but on real day-to-day presentations in business meetings and workplace meetings.  For 2 years he has been teaching this method very successfully. The approach has proven to be of high value in day-to-day management situations. Through pure word-of-mouth, large parts of local and international organisations have adopted this approach as the new standard.  In 2013 his ideas have had global reach with training events in the US, Brazil, Costa Rica, France, Belgium, Russia, Malaysia, China and Australia.

• About the author Acknowledgements Introduction  Part I     A better understanding of presentationsThe presentation paradoxSolution 1: Understand how your audience thinks Solution 2: Use a design process  Part II    Building your presentation PHASE 1   THE THINKINGStep 1: Know your audienceStep 2: Set your goalStep 3: Plan your interaction  PHASE 2   THE LOGICStep 4: Select your contentStep 5: Write your leadStep 6: Build your structure  PHASE 3   THE STORYStep 7: Find your handles Step 8: Visualise your message Step 9: Sketch your outline  PHASE 4   THE MEDIAStep 10: Create your slidesStep 11: Add your documents Step 12: Get ready!  ConclusionAppendix: The TLSM method at a glanceFurther reading and referencesIndex