Prescription for Lasting Success

SUSAN F. REYNOLDS, MD, Phd, is the President and CEO of The Institute for Medical Leadership®, which for over twelve years has been conducting organizational assessments, leadership development seminars, executive and physician coaching, and strategic planning retreats for numerous organizations. A former emergency physician, emergency medical center CEO, and White House healthcare advisor, Dr. Reynolds is the creator and Program Director for the highly acclaimed Chief of Staff Boot Camp®. She is also a keynote speaker and consultant for businesses and Fortune 500 companies, as well as hospitals, health systems and medical society CEOs, and physician leaders.

• Acknowledgments xiIntroduction 1Looking Beyond the Chief Complaint 5What is Success? 8PART ONE The Diagnosis from Outside-In: Assessing Your Organization 11CHAPTER 1 Introducing the 4-Ps Model for Strategic Transformation 13Defining the 4 Ps of Organizational Transformation 14Building a Dynamic Organization 17Diagnosing Organizations from Outside-In 17Looking Within an Organization 19The 4 Ps for Organizational Transformation 20The Success of Apple 23Diagnosing and Treating 25CHAPTER 2 The 4 Ps and Effective Leadership: Assessing Your Leadership Style 27Defining the Four Aspects of Personal Health 28Leadership and Health 29CHAPTER 3 The 4 Ps and Organizational Transformation: Assessing Your Organization 35Look Beyond the Chief Complaint 38Lasting Success 40PART TWO The Treatment from Inside Out: Transforming Your Organization 43CHAPTER 4 Realigning Your Organization’s Purpose and Core Values 45Core Purpose: The Mission Statement 46The Netflix Story: Changing Its Core Purpose 48Core Values 50Core Values Gone Awry: The Wall Street Debacle 51Core Values as Guideposts for Success: The Story of Zappos 52Evolving Missions: Assessing Your Market 53Personal Mission Statements 55Changes in the Healthcare Industry 56CHAPTER 5 Restoring Passion in the Workplace 61The Effect of a Positive Attitude 62The Effect of Negative Emotions 64The Biochemistry of Emotion 65Releasing Negative Emotions 66Dealing with Boredom 66Resolving Anger 68Dispelling Fear 69Recognizing Burnout 72The Power of Positive Emotions 72The Power of Caring 75Passion in the Workplace 75CHAPTER 6 Creating and Communicating a Compelling Organizational Vision 79The Importance of Vision in an Organization 81Where Does Vision Come From? 83Creating an Organizational Vision 85Guided Imagery Exercise 86Vision and Creative Problem Solving: Improving Patient Satisfaction in the Emergency Department 89Communicating and Creating Buy-In to Your Vision 90Connecting with Your Audience 90Listening 91Building Rapport 94Neuro-Linguistic Programming (NLP) 96Are You Visual, Auditory, or Kinesthetic? 98NLP Mismatch 100Leading with Vision: The Story of Meriter Medical Group 101CHAPTER 7 Developing a Strategic Plan for Organizational Transformation 105Internal and External Organizational Analysis 106Goal Setting 107TheWorking-Backwards Process 108Developing Three to Five Specific Organizational Goals 109Developing Two to Four Specific Objectives for Each Goal 110Time: Create a Timeline for Each Step 110Talent: Build Your Team 115Treasure: DetermineWhat Resources You Need 115Do a Reality Check 116Prioritizing Goals and Objectives 116Remain Open to New Opportunities 117Telling Others about Your Goals—AWord of Caution 118Create a Feedback Loop to Assess Your Progress on a Quarterly Basis, and Adjust Your PlanAccordingly 119Reward Your Team for Reaching Milestones 119Personal Strategic Planning 120CHAPTER 8 Developing People, Transforming Your Culture 123The Value of the Right Human Capital 124Motivating Others 126Coaching to Improve Performance 127Mentoring Generation Y 130Building an Effective Team 132Invest in People 135The Power of Rewards 136Physical Assets 137CHAPTER 9 Making Success Last: The 5th P, Perseverance 141The 5th P: Perseverance 142Elements of Perseverance 145The Importance of Renewal 147Building versus Maintaining 149The Time Frame Challenge 150Perseverance in Business 150Assessing Perseverance 152Personal Perseverance Scale 153Organizational Perseverance Scale 153Improving Commitment 153Improving Focus 154Improving Endurance 154Improving Renewal 155CHAPTER 10 The Final Prescription: A Strategic Transformation Summit 157Putting All 5 Ps Together 158Pre-Summit Preparation 159Step 1: Choose the Right People to Participate in the Summit 159Step 2: Do an Environmental Scan 159Step 3: Do a SWOT Analysis. Identify Key Issues that Need to be Addressed 160Step 4: Complete an Organizational Health Assessment 160The 5 Ps Summit 161Introduction: Give an Overview of the 5 Ps Process 161The 1st P: Purpose and Core Values 161The 2nd P: Passion 162The 3rd P: Planning—Part 1: Vision 163The 3rd P: Planning—Part 2: Setting Goals and Objectives 164The 4th P: People and Physical Assets 165The 5th P: Perseverance 167An Organization in Transformation: The California Medical Association 169Transforming Your Organization 172APPENDIX A Personal Health Assessment 175Personal Health Assessment 176Person: Physical Health 176Planning: Mental Health 177Passion: Emotional Health 178Purpose: Spiritual Health 179Total Health Assessment Score 180Interpretation of Scores 180Person: Physical Health 180Planning: Mental Health 181Passion: Emotional Health 181Purpose: Spiritual Health 182Total Health 183APPENDIX B Organizational Health Assessment 185Organizational Health Assessment 186People and Physical Assets 186Planning 187Passion 188Purpose 189Total Organizational Health Assessment Score 190Interpretation of Scores 190People and Physical Assets 190Planning 191Passion 191Purpose 192Total Organizational Health 193Notes 195About the Author 203Index 205