Carrie La Ferle is the Marriott Endowed Professor of Ethics & Culture at the Temerlin Advertising Institute, Southern Methodist University

"This book made so much sense to me. As we watch TV or listen to the radio, commercials inundate our reality. Some ads stick with us for the wrong reasons, and some stick with us through an emotional or theological connection that tugs at our hearts and minds. Trying to encapsulate the intentions and goals of a marketing campaign in a thirty-second ad is important. This is also true for preaching. As preachers strive to capture the attention of their listeners, the end goal is, admittedly, different than in advertising. Their audience wants more than information; they want to connect emotionally and to encounter in Christian preaching the presence of God and the grace of the gospel. This book will provide preachers with new perspectives with which to analyze and improve their sermons." – Interpretation: A Journal of Bible and Theology

Carrie La Ferle is the Marriott Endowed Professor of Ethics & Culture at the Temerlin Advertising Institute, Southern Methodist University

"This book made so much sense to me. As we watch TV or listen to the radio, commercials inundate our reality. Some ads stick with us for the wrong reasons, and some stick with us through an emotional or theological connection that tugs at our hearts and minds. Trying to encapsulate the intentions and goals of a marketing campaign in a thirty-second ad is important. This is also true for preaching. As preachers strive to capture the attention of their listeners, the end goal is, admittedly, different than in advertising. Their audience wants more than information; they want to connect emotionally and to encounter in Christian preaching the presence of God and the grace of the gospel. This book will provide preachers with new perspectives with which to analyze and improve their sermons." – Interpretation: A Journal of Bible and Theology

Carrie La Ferle is the Marriott Endowed Professor of Ethics & Culture at the Temerlin Advertising Institute, Southern Methodist University

"This book made so much sense to me. As we watch TV or listen to the radio, commercials inundate our reality. Some ads stick with us for the wrong reasons, and some stick with us through an emotional or theological connection that tugs at our hearts and minds. Trying to encapsulate the intentions and goals of a marketing campaign in a thirty-second ad is important. This is also true for preaching. As preachers strive to capture the attention of their listeners, the end goal is, admittedly, different than in advertising. Their audience wants more than information; they want to connect emotionally and to encounter in Christian preaching the presence of God and the grace of the gospel. This book will provide preachers with new perspectives with which to analyze and improve their sermons." – Interpretation: A Journal of Bible and Theology