Mary Douglas Vavrus is Assistant Professor of Communication Studies at the University of Minnesota Twin Cities. She is the coeditor (with Catherine Warren) of American Cultural Studies.

• Acknowledgments Introduction 1. Theorizing Media Representation of Electoral Feminism 2. Anita Hill, Clarence Thomas, and the Crisis of White Patriarchal Authority 3. Postfeminist Identities, Neoliberal Ideology, and Women of the Year 4. From Women of the Year to "Soccer Moms": The Case of the Incredible Shrinking Women 5. "Pray Tell,Who Is the 'She' "? Campaign 2000, or the Year of One Woman Afterword: Putting Ally on Trial: Contesting Postfeminism in Media Culture Notes References Index

"Interest in this area of media studies is rising, including the focus on the construction of gender and women. This book contributes in important ways by offering a detailed analysis of how women's identities are constructed in—and in relation to—the political sphere." — Julia T. Wood, author of Gendered Lives: Communication, Gender, and Culture, Fourth Edition

Mary Douglas Vavrus is Assistant Professor of Communication Studies at the University of Minnesota Twin Cities. She is the coeditor (with Catherine Warren) of American Cultural Studies.

• Acknowledgments Introduction 1. Theorizing Media Representation of Electoral Feminism 2. Anita Hill, Clarence Thomas, and the Crisis of White Patriarchal Authority 3. Postfeminist Identities, Neoliberal Ideology, and Women of the Year 4. From Women of the Year to "Soccer Moms": The Case of the Incredible Shrinking Women 5. "Pray Tell,Who Is the 'She' "? Campaign 2000, or the Year of One Woman Afterword: Putting Ally on Trial: Contesting Postfeminism in Media Culture Notes References Index

"Interest in this area of media studies is rising, including the focus on the construction of gender and women. This book contributes in important ways by offering a detailed analysis of how women's identities are constructed in—and in relation to—the political sphere." — Julia T. Wood, author of Gendered Lives: Communication, Gender, and Culture, Fourth Edition

Mary Douglas Vavrus is Assistant Professor of Communication Studies at the University of Minnesota Twin Cities. She is the coeditor (with Catherine Warren) of American Cultural Studies.

• Acknowledgments Introduction 1. Theorizing Media Representation of Electoral Feminism 2. Anita Hill, Clarence Thomas, and the Crisis of White Patriarchal Authority 3. Postfeminist Identities, Neoliberal Ideology, and Women of the Year 4. From Women of the Year to "Soccer Moms": The Case of the Incredible Shrinking Women 5. "Pray Tell,Who Is the 'She' "? Campaign 2000, or the Year of One Woman Afterword: Putting Ally on Trial: Contesting Postfeminism in Media Culture Notes References Index

"Interest in this area of media studies is rising, including the focus on the construction of gender and women. This book contributes in important ways by offering a detailed analysis of how women's identities are constructed in—and in relation to—the political sphere." — Julia T. Wood, author of Gendered Lives: Communication, Gender, and Culture, Fourth Edition