This work provides theoretical analysis and historical detail to reconceptualize the significance of modern journalism from the point of view of its greatest creation - popular readerships. It traces the links between journalism, politics and popular culture, showing how liberty, fraternity and equality are unthinkable without suburbia, sexualization and kissing. The book also provides a critique of academic and professional discourses on popular journalism, and provides new bridges between contemporary journalism and contemporary theory. The work is illustrated from the popular media new and old.