Politics of Marketing the Labour Party

Häftad, Engelska, 2004

AvD. Wring

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The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Produktinformation

Utgivningsdatum2004-11-23
Mått140 x 216 x 15 mm
Vikt354 g
FormatHäftad
SpråkEngelska
Antal sidor262
Upplaga2005
FörlagPalgrave Macmillan
ISBN9780333689530

'Wring has pulled together in a concise and readable way the various twists and turns within the party as control passed back and forth between those who sought to 'sell' socialism by exploiting advertising and the news media and others who saw themselves as educationalists and were scornful of slick presentational techniques...a well-researched antidote to New Labour spin' - Nicholas Jones, Free Press 'Wring detects a prolonged tug-of-war between two traditions, the 'educationalist' and the marketing...Altogether a fascinating study which merits a wide audience.' - Eric Shaw, Parliamentary Affairs