Politicking Online

The Transformation of Election Campaign Communications

Inbunden, Engelska, 2009

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Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Produktinformation

Utgivningsdatum2009-05-01
Mått152 x 229 x 25 mm
Vikt567 g
FormatInbunden
SpråkEngelska
Antal sidor312
FörlagRutgers University Press
ISBN9780813544885

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Preface and AcknowledgmentsTechnology and the Modern Political CampaignPart I: Candidate Websites The Technological Development of Candidate WebsitesClosing Gaps, Moving HurdlesTrickle-Down Technology?Do Campaign Websites Really Matter in Electoral Civic Engagement?Part II: Technology and Voter MobilizationClicking for CashThe Impact of Email Campaigns on Voter MobilizationMobilizing the MobilesOnline Political AdvertisingPart III: International Perspectives"Under Construction"Mobile DemocracyPart IV: The Latest DevelopmentsBloggers at the GatesVoters, MySpace, and YouTube"Friend" the PresidentThe Political Impact of FacebookConclusionNotes on contributorsIndex

"A very valuable addition to the literature on political campaigns and communications, serving an important role in addressing the intersection of technology and human behavior." - Paul M.A. Baker (Center for Advanced Communications Policy, Georgia Institute of Technology) "Politicking Online is a comprehensive, thoughtful, and idea-provoking survey of the current state of political communication on the Internet and other new media venues...A useful reference for the scholar and student as well as a very informative read for citizens in our rapidly evolving e-democracy." - David D. Perlmutter (School of Journalism & Mass Communications, University of Kansas) "Panagopoulos has assembled 16 original studies that explore how some of the political campaigns of 2008 adapted to and used the Internet as a tool to inform, target, and mobilize volunteers, contributors, and voters. The most innovative aspects of this anthology are the four essays that discuss how blogs and social networking sites were utilized in campaigns. Overall, this innovative text provides a solid foundation for understanding how new technology is influencing political campaigns. Highly recommended." (Choice) "These contributions help us better understand the many different ways the web is leaving its mark on politics. Politicking Online is recommended reading for scholars and students of American politics, electorial campaigns and political communication, and a valuable addition to existing scholarship on the Web and politics. The findings should be thought-provoking and raise new questions as we conduct democacy during an ongoing technological revolution." (American Review of Politics)