Jeffrey Stonecash is professor of political science at Syracuse University.

• Chapter 1 PrefaceChapter 2 Campaigns, Democracy, and the Need for InformationChapter 3 Purpose, Limited Budgets, and When to PollChapter 4 What Kind of Poll?Chapter 5 Writing Questions: Language and the ScriptChapter 6 Pulling a Sample: Who Votes, Sample Size, and RepresentativenessChapter 7 Callers and CallingChapter 8 The Crucial Part: Analysis and Developing a Campaign PlanChapter 9 Reports and RecommendationsChapter 10 Tracking Polls and the UndecidedChapter 11 A Final Note on Polling and DemocracyChapter 12 Appendix: A Sample ReportChapter 13 Bibliography

A good resource for learning how to analyze results and then intrepret and present them to campaigns in a way that will help inform strategy....Useful to those just starting careers in politics.

Jeffrey Stonecash is professor of political science at Syracuse University.

• Chapter 1 PrefaceChapter 2 Campaigns, Democracy, and the Need for InformationChapter 3 Purpose, Limited Budgets, and When to PollChapter 4 What Kind of Poll?Chapter 5 Writing Questions: Language and the ScriptChapter 6 Pulling a Sample: Who Votes, Sample Size, and RepresentativenessChapter 7 Callers and CallingChapter 8 The Crucial Part: Analysis and Developing a Campaign PlanChapter 9 Reports and RecommendationsChapter 10 Tracking Polls and the UndecidedChapter 11 A Final Note on Polling and DemocracyChapter 12 Appendix: A Sample ReportChapter 13 Bibliography

A good resource for learning how to analyze results and then intrepret and present them to campaigns in a way that will help inform strategy....Useful to those just starting careers in politics.

Jeffrey Stonecash is professor of political science at Syracuse University.

• Chapter 1 PrefaceChapter 2 Campaigns, Democracy, and the Need for InformationChapter 3 Purpose, Limited Budgets, and When to PollChapter 4 What Kind of Poll?Chapter 5 Writing Questions: Language and the ScriptChapter 6 Pulling a Sample: Who Votes, Sample Size, and RepresentativenessChapter 7 Callers and CallingChapter 8 The Crucial Part: Analysis and Developing a Campaign PlanChapter 9 Reports and RecommendationsChapter 10 Tracking Polls and the UndecidedChapter 11 A Final Note on Polling and DemocracyChapter 12 Appendix: A Sample ReportChapter 13 Bibliography

A good resource for learning how to analyze results and then intrepret and present them to campaigns in a way that will help inform strategy....Useful to those just starting careers in politics.