Political marketing

A comparative perspective

Häftad, Engelska, 2005

AvDarren Lilleker,Jennifer Lees-Marshment

449 kr

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.This book should become an established essential text for students and academics of political science and marketing.

Produktinformation

Utgivningsdatum2005-05-26
Mått156 x 234 x 13 mm
Vikt358 g
FormatHäftad
SpråkEngelska
Antal sidor256
FörlagManchester University Press
ISBN9780719068713

Tillhör följande kategorier

1. Introduction: Rethinking political party behaviour - Darren G. Lilleker & Jennifer Lees-Marshment2. Political marketing in the UK: A positive start but an uncertain future - Jennifer Lees-Marshment and Darren G. Lilleker3. American political marketing: George W. Bush and the Republican Party - Jonathan Knuckey and Jennifer Lees-Marshment4. Canadian political parties: Market-oriented or ideological slagbrains? - Alex Marland5. Marketing the message or the messenger? The New Zealand Labour Party 1990-2003 - Chris Rudd6. Political marketing in Irish politics:The case of Sinn Féin - Sean McGough7. Political marketing in Germany: The case of the SPD - Charles Lees8. The rise andfall of populism in Austria: A political marketing perspective - Andreas Lederer, Fritz Plasser and Christian Scheucher9. Change to win? The 2002 general election PT marketing strategy in Brazil - Josiane Cotrim Macieira10. The re-launch of the APRA Party: The use of political marketing in Peru in a new political era - Pedro Patron Galindo11. Scottish political marketing in a devolved system - Declan Bannon and Robbie Mochrie12. Conclusion: Towards a comparative model of party marketing - Darren G. Lilleker & Jennifer Lees-Marshment

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