Political Marketing and Management in the 2017 New Zealand Election

Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance.

• ​1. Introduction: Political Marketing and Management in New Zealand.- 2. Vote Compass Nz 2017: Marketing Insights into Public Views on Policy and Leaders.- 3. Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market P.References.- 4. Messy Marketing in the 2017 New Zealand Election: The Incomplete Market-Orientation of the Labour and National Parties.- 5. Candidate Brand Personality and the 2017 New Zealand General Election.- 6. Minor Party Campaign Advertising: A Market-Oriented Assessment.- 7. Communicating Market-Oriented Leadership in Power and Opposition.- 8. Conclusion: Political Marketing and Management Lessons for Research and Practice.