Political Marketing and Management in the 2017 New Zealand Election

Inbunden, Engelska, 2018

759 kr

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This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

Produktinformation

Utgivningsdatum2018-07-31
Mått148 x 210 x 15 mm
Vikt348 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies in Political Marketing and Management
Antal sidor158
Upplaga18001
FörlagSpringer International Publishing AG
ISBN9783319942971

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Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance.

1. Introduction: Political Marketing and Management in New Zealand.- 2. Vote Compass Nz 2017: Marketing Insights into Public Views on Policy and Leaders.- 3. Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market P.References.- 4. Messy Marketing in the 2017 New Zealand Election: The Incomplete Market-Orientation of the Labour and National Parties.- 5. Candidate Brand Personality and the 2017 New Zealand General Election.- 6. Minor Party Campaign Advertising: A Market-Oriented Assessment.- 7. Communicating Market-Oriented Leadership in Power and Opposition.- 8. Conclusion: Political Marketing and Management Lessons for Research and Practice.