Alex Marland is an associate professor of political science at Memorial University of Newfoundland. Thierry Giasson is an associate professor of political science at Université Laval. Together, with Jennifer Lees-Marshment, they edited Political Marketing in Canada (UBC Press, 2012). Tamara A. Small is an associate professor of political science at the University of Guelph.Contributors: Pénélope Daignault; Susan Delacourt; Anna Esselment; Elisabeth Gidengil; Georgina C. Grosenick; Harold Jansen; Royce Koop; Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier; Andrea Lawlor; Adam Mahon; J. Scott Matthews; Denver McNeney; Mike Moyes; Daniel J. Paré; Stuart Soroka; and Jared J. Wesley

• Part 1: Communication by Canadian Political Institutions1 The Triangulation of Canadian Political Communication / Tamara A. Small, Thierry Giasson, and Alex Marland2 The Governing Party and the Permanent Campaign / Anna Esselment3 Cognitive Effects of Televised Political Advertising in Canada / Pénélope Daignault4 The Branding of a Prime Minister: Digital Information Subsidies and the Image Management of Stephen Harper / Alex Marland5 Selling Social Democracy: Branding the Political Left in Canada / Jared J. Wesley and Mike Moyes6 The Not-So Social Network: The Use of Twitter by Canada's Party Leaders / Tamara A. SmallPart 2: Canadian Political News Media7 The Canadian Parliamentary Press Gallery: Still Relevant or Relic of Another Time? / Daniel J. Paré and Susan Delacourt8 Setting the Agenda? A Case Study of Newspaper Coverage of the 2006 Canadian Election Campaign / Elisabeth Gidengil9 Playing along New Rules: Personalized Politics in a 24/7 Mediated World / Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier10 The Mass Media and Welfare Policy Framing: A Study in Policy Definition / Adam Mahon, Andrea Lawlor, and Stuart SorokaPart 3: Political Communication and Canadian Citizens11 Opportunities Missed: Non-Profit Public Communication and Advocacy in Canada / Georgina C. Grosenick12 Blogging, Partisanship, and Political Participation in Canada / Thierry Giasson, Harold Jansen, and Royce Koop13 "We Like This": The Impact of News Websites' Consensus Information on Political Attitudes / J. Scott Matthews and Denver McNeney14 Political Communication and Marketing in Canada: Challenges for Democracy / Alex Marland, Thierry Giasson, and Tamara A. SmallGlossary; References; Contributors; Index

...the book offers to a range of interested readers an engaging array of studies of recent media data that are presented in a coherent and focused manner. Such a cutting-edge collection will surely prove to be indispensable reading for researchers in political science, media, communication, Canadian studies, and other fields for many years to come. - Rachelle Vessey, Newcastle University (British Journal of Canadian Studies, Vol. 29 No. 1, Spring 2016)