Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and head of the Department of Communication at Virginia Tech.

• ContentsAcknowledgmentsIntroduction: Political Campaign Communication—Theory, Method and Practice and the Emergence of a Discipline of StudyRobert E. Denton, Jr. Section I: TheoryChapter 1: The Functional Theory of Political Campaign DiscourseWilliam L. Benoit Chapter 2: “What a Snob”: The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential PrimaryLuke Winslow and Carly de Anda Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential ElectionMichael Nitz Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential PrimariesMichael Nitz, Allison Koehn, and Hayley McCarron Section II: MethodChapter 6: Presidential Debate and Conflict BiasJoan L. Conners Chapter 7: Main Stream Press Fr

This volume brings together insightful and original projects addressing campaign communication theory, method, and practice. It embraces multiple perspectives, methods, and cases. The chapters address historical and comparative work with many also shedding light on the conditions leading to the unexpected outcome of the 2016 presidential election.

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and head of the Department of Communication at Virginia Tech.

• ContentsAcknowledgmentsIntroduction: Political Campaign Communication—Theory, Method and Practice and the Emergence of a Discipline of StudyRobert E. Denton, Jr. Section I: TheoryChapter 1: The Functional Theory of Political Campaign DiscourseWilliam L. Benoit Chapter 2: “What a Snob”: The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential PrimaryLuke Winslow and Carly de Anda Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential ElectionMichael Nitz Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential PrimariesMichael Nitz, Allison Koehn, and Hayley McCarron Section II: MethodChapter 6: Presidential Debate and Conflict BiasJoan L. Conners Chapter 7: Main Stream Press Fr

This volume brings together insightful and original projects addressing campaign communication theory, method, and practice. It embraces multiple perspectives, methods, and cases. The chapters address historical and comparative work with many also shedding light on the conditions leading to the unexpected outcome of the 2016 presidential election.

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and head of the Department of Communication at Virginia Tech.

• ContentsAcknowledgmentsIntroduction: Political Campaign Communication—Theory, Method and Practice and the Emergence of a Discipline of StudyRobert E. Denton, Jr. Section I: TheoryChapter 1: The Functional Theory of Political Campaign DiscourseWilliam L. Benoit Chapter 2: “What a Snob”: The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential PrimaryLuke Winslow and Carly de Anda Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential ElectionMichael Nitz Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential PrimariesMichael Nitz, Allison Koehn, and Hayley McCarron Section II: MethodChapter 6: Presidential Debate and Conflict BiasJoan L. Conners Chapter 7: Main Stream Press Fr

This volume brings together insightful and original projects addressing campaign communication theory, method, and practice. It embraces multiple perspectives, methods, and cases. The chapters address historical and comparative work with many also shedding light on the conditions leading to the unexpected outcome of the 2016 presidential election.